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Bing Ads

Bing Ads Provides Insights on Combining Content & Search Engine Marketing

By on Jul 12, 2015 in Bing Ads | 0 comments

Whenever talking about digital marketing today the two biggest topics are content marketing and search engine marketing.  In many ways they really go hand in hand quite well.  The content used on your site will help it to rank better in the search engines.  Quality content also gets shared more, which builds more links to help search engines even more. Bing Ads has recently published a new post about how you can effectively synergize content marketing and search engine marketing to maximize your efforts.  In the post the author also goes into how these things can help with ‘remarketing’ which is the marketing efforts on those visitors who have come to your site and left without making a purchase on the first visit.  This, of course, is the majority of visitors. Bing Ads will be using a new audience tag called Universal Event Tracking in the near future to help marketers with their remarketing efforts.  This Universal Event Tracking is called different things on different platforms, but essentially it helps to get your ads and other marketing efforts in front of people who have already been to your site. Combining Search & Content Without getting too technical in how it was done, Bing designed and implemented their audience tags and then set up a new campaigns with search engine ads.  To compliment these efforts they ran some content marketing campaigns on Facebook to follow up with their target audience.  They found that the results led to an increased visibility on more keywords, higher bids to show ads and the messages were focused more on brand value.  This helped to create a more effective overall marketing effort from beginning to end. You can see in the following image provided by Bing just how this can be effective: Combining this with remarketing efforts will help create a more seamless marketing effort that will drive more sales and produce better results for your...

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Homepage of Bing Ads Updated for Streamlined On-the-go Performance

By on Jul 9, 2015 in Bing Ads | 0 comments

Bing Ads has just announced that they are updating the look and layout of their signed-in home page to help people to better get the information they need.  The page was set up to help Bing Ads users who want to be able to monitor their ads campaigns quickly and easily, and get the information they need right away. While it is configurable to a point, the main feature of the new home page for users is going to be that it displays a wide range of actionable information immediately.  You can see a sample of it here: The new updates will be effective for all marketers so that it displays the information most relevant to them.  Things like number of clicks, traffic levels and much more will now be available right on the front page.  Much of this information was previously only available after clicking through to a few different pages on the site.   You can see a simple comparison of what the home page looked like before and after the update in this image provided by Bing: There are many great benefits to this new user interface.   The best advantage for most people will likely be the fact that they can log in to check the overall status of their page in just seconds.  This makes it possible for people to get a quick overview of their campaigns and then get back to other work or other activities. The summary dashboard will also provide things like performance trends, top mover reports and much more to ensure you have just what you need, when you need it.  The new system also provides you with modules that you can swap in and out to create the best performing home page possible.  You can easily get in and see only the information you want, which will further save you time and effort. There are many modules that you can choose from, each which will provide you with a different type of information.  The following chart from Bing shows exactly what the module will do for your campaign: While there isn’t really any significant new information that wasn’t there before, it will all be much easier to access with this newly...

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Great Opportunity for Bing Ads Connect Events in June

By on Jul 9, 2015 in Bing Ads | 0 comments

Anyone in the digital marketing industry knows that the more you can learn about how these ads work, the more effective you will be at getting great returns on investments.  With that in mind, Bing Ads is offering several free “Bing Ads Connect Events” in June to help marketers.  These events provide hands-on activities, workshops and more to help master the ‘art’ of digital advertising. They will bring experts to provide valuable insights and also provide great resources so you can get the most out of your Bing Ads campaigns.  The key points they are going to be providing information on include learning about new search marketing resources, providing expert guidance on search advertising, gaining skills to tweak your Bing Ads campaigns, and more. While there you will also get a sneak peek at new enhancements that are coming soon to Bing Ads and also earn your Bing Ads accreditation. The events are 100% free, but due to high demand and limited space you will need to reserve your spot. The events are taking place in Chicago, IL on June 5th, Redmond, WA on June 10th and Los Angeles, CA on June 17th.  If you are going to be in any of these areas the events will be well worth your...

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Claiming Your Business’s Bing Places

By on Jun 28, 2015 in Bing Ads | 0 comments

Bing has made a lot of changes in recent months to help improve the search results and ads that are displayed for local searches.  When you type in “Hair Stylist in Tampa Florida” for example, you should see entirely different results popping up than if you typed in “Hair Stylist in New York City.”  There are many things that businesses can do to make sure their company site is showing up when people are searching for local areas they serve. First, the normal SEO efforts are important.  Making it clear on your page what areas you serve will help you to rank better for those types of searches.  This hasn’t changed in quite some time and isn’t likely to in the near future. Running your Bing Ads campaign using geographic identifiers is another essential component.  This will help ensure your ad only displays when the customers are actually looking for your type of business in your local area.  This is one of the best ways to drive traffic today. An often forgotten option, however, is the Bing Places.  Bing Places is a service where Bing allows you to ‘claim’ your business on the map and provide detailed information about it.  When people search for keywords and phrases that trigger your business, it may pop up above everything else, even ads. The example given by Bing is when people do a search for “Dog boarding Redmond WA” and it will show the following results: These are all local businesses with their contact information, reviews, websites and much more.  If these businesses had not claimed their property in Bing Places, they would not show up in the results here.  This, of course, would dramatically reduce the amount of traffic they are getting and cause many customers to go to a competitor.  Fortunately, it only takes a few minutes to claim your business in the Bing Places platform so you can begin benefiting from this great...

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Bing Updating How they Match Keywords for Ads

By on Jun 20, 2015 in Bing Ads | 0 comments

Bing is constantly trying to improve their search results for both their ads and their organic SERPs.  The main goal of any search engine is to figure out the intent of the searcher and provide them links to the exact pages that will give them the most help.  In addition, of course, they want to provide advertisements that are related to the intent of the user so that the user is connected with a page that they like and the advertiser gets a targeted viewer to their page. This, of course, is not as easy as it sounds.  With millions of people performing billions of searches it can be extremely complex to figure out the best results to show at any given time.  Bing has recently rolled out an update to the way they match keywords for their BingAds platform. First, they are relaxing their standards related to the updating of keywords for campaigns.  In the past, these uploads would remove stop words like is, a, what, and, at, to, from and things like that.  These types of words are no longer removed to help Bing discover the true meaning of the keywords that are being added at any time.  You can see the chart regarding these changes from Bing here: Changes to Close Variants They also made some updates to how close variants work.  Advertisers are no longer able to opt out of this feature because of the fact the vast majority of users were already using the feature by default.  Close variants help to quickly build a list of valid keywords to trigger a given ad.  These variants include things like slight misspellings and other phrases that are clearly of the same intent as the keyword in question. In the event that a marketer finds that they are having ads displayed for a close variant that they don’t want their ads displayed for, they can always use the negative keywords function to filter them out.  This essentially gives marketers the ability to control exactly where their ad shows up while still getting all the advantages of the close variants feature. Updates to Negative Keyword Conflicts Bing is also updating their negative keywords.  Negative keywords are designed to...

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Four Tips to Increase Walk-In Customers with Bing Ads

By on Jun 10, 2015 in Bing Ads | 0 comments

Over the past several years digital advertising has grown from a small niche idea online to a marketing strategy that is used by virtually every type of business around.  Most people, however, think that this type of advertising is primarily used to drive traffic to a site for brand recognition or online sales.  The fact is, however, that it can be used very effectively to actually drive traffic into a traditional brick and mortar store as well.  You just have to learn the proper strategies to get it done. Bing Ads has just published their latest in a series of posts that are designed to help small business owners drive this type of in person traffic. If you own a small business with a brick and mortar location, make sure you take a moment to look at the different tools and tips that Bing Ads has provided. Location Extensions This may be the most obvious of the tips they provided.  Bing Ads allows you to add to your traditional digital ad with your location information.  This way you can advertise your product or service, and then at the bottom have your physical address.  This is a quick and simple way to get people to see where your location is so they can come to your shop.  When people are looking for a store in their area, they don’t want to have to go to a website and then look around until they find this type of information, which is why this is such an important tool for all small businesses. Targeting Local Customers When trying to get people to come into your store, you need to make sure your ads are being displayed to people within a local geographic area.  If your shop is in Florida, for example, you don’t want your ad showing up to people in Michigan.  This is where geographic targeting can be so important.  Find out how far away people are willing to travel from to get to your shop and then you can set your geo-targeting settings for your ads. Combine Keywords & Location If you are running a local bike shop in Springfield, make sure the keywords you are targeting include the location...

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