Use Top Movers Report to Build Effective Campaigns
It is difficult to keep up with what is going on with your advertising campaigns sometimes. If you’re like most marketers, managing any campaign (especially a PPC campaign) is just one of many different activities you are responsible for throughout the day. Unfortunately, this can often mean having a lack of information that you need because you were unable to spend the hours that might be necessary to gather everything together.
With the help of the BingAds Top Movers Report, however, you can have all of the most important information you need, right at your fingertips. This report was launched in August of 2014, and has quickly become one of the most important options offered by BingAds.
When used, you will see a performance comparison page that details all of your key metrics over the last 7, 14 or 28 days. This will then compare this data with that of a previous time period of your choosing. This is a very simple way to see how your campaigns are doing over time. You can see a quick example of how it looks here:
In addition to that, you can click on each of the boxes to get Campaign and Ad Group-level information on where these numbers came from. In some cases, there is even detailed information on why the numbers look the way they do. You can dig down to see a wide range of different information, including the types of devices that are clicking on your page and what the traffic is doing once it arrives.
Take a look at a report generated by this feature that shows some of the keywords that had the biggest decrease in clicks, as well as why BingAds thinks this decrease occurred:
This will be helpful in determining what you can do to help bring back any lost clicks, and even avoid them in the future. The fact that you can get all this information with just a couple clicks means you don’t have to waste all day trying to gather your data. You can just jump in, see what you need, and then make the best decisions possible.
If you haven’t used the Top Movers Report from BingAds yet, why not give it a try and see just how powerful it can be for your advertising campaigns.