When you’re starting a new ad campaign it can be difficult to figure out exactly what you want your max bid per click to be.  It is important to bid enough to get your ad … [Read more...]

When it comes to getting the most out of your advertising budget, nothing is more important than split testing different ideas and seeing what works.  While this is the … [Read more...]

The Universal Event Tracking feature from BingAds is just over three months old, and they are starting to implement some of the updates and changes that have been … [Read more...]

In an effort to help improve the success marketers have with online advertising, Bing has recently published a post that talks about the importance of thinking beyond the … [Read more...]