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Bing Updating How they Match Keywords for Ads

June 20, 2015 By Michael Levanduski

Bing is constantly trying to improve their search results for both their ads and their organic SERPs.  The main goal of any search engine is to figure out the intent of … [Read more...]

Filed Under: Bing Ads

Google AdWords Improving Local Search

June 15, 2015 By Michael Levanduski

Google AdWords knows that a growing percentage of people are using search engines to help discover local points of interest.  In fact, people searching for phrases … [Read more...]

Filed Under: AdWords

Four Tips to Increase Walk-In Customers with Bing Ads

June 10, 2015 By Michael Levanduski

Over the past several years digital advertising has grown from a small niche idea online to a marketing strategy that is used by virtually every type of business around.  … [Read more...]

Filed Under: Bing Ads

Bing Makes Key Improvements to their Limited Messaging Errors

June 6, 2015 By Michael Levanduski

If you’ve ever used the Bing Ads platform to run a campaign, you have likely run into the “Approved Limited” error message.  This has been confusing for many marketers.  … [Read more...]

Filed Under: Bing Ads

Case Study Shows Google Analytics Improves Conversion Rate by 10X

June 4, 2015 By Michael Levanduski

Google Analytics has recently published a new case study that has found that, when used properly, Google Analytics can help to dramatically improve conversion rates.  The … [Read more...]

Filed Under: Google Analytics

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