AdWords Account Setup
Creating and setting up an AdWords account is easy. Google has made sure of that. The fact that it is easy doesn’t mean that it is set up properly. One has to consider multiple factors, which include geography, language, mobile ads, product categorization . I make sure that I start the campaign off properly structured based on your objectives and needs.
The biggest complaint that I hear is how expensive AdWords is. If the campaigns were not set up properly, then yes, it can be very expensive since many accounts run at a loss. I will review the account and make the necessary adjustment so that your campaign can be optimized.
Many people believe that if someone clicks on an ad that they should be interested in buying. Most of the times this is not true There are several factors that one needs to take into account when someone clicks on an ad. Through analysis of the campaign and Analytics a campaign can be fine tuned to perform better. Many times from losing money to being profitable.
Knowing your product well helps to understand which words can be used to find your products or information page. The tough part is in knowing what words or phrase the searcher will be using. People are looking for solutions to their problems and that is where we need to figure out what keywords they are using. Though it is impossible to know all of the keywords used, through continued research and analysis we can determine which words are best for your campaign.
Landing Page Optimization
Your landing page is possibly the biggest factor in attaining positive results. In a PPC campaign there is a relationship between the ad and landing page. The ad states “I have what you are looking for”. The landing page is what explains and leads to/provides the “thing” they were looking for. We need to make it easy for people to find what they are looking for.
Product Feed Optimization
If you sell products, getting your products into Google Shopping is most definitely something that you should do. Google Shopping displays only products and on Google Search it displays it separately from the other ads. Many shopping carts provide extensions or tools to be able to send to Google. Many times though, there are errors and Google will disapprove many products, limiting your potential sales. The other main issue is: how do you optimize the information that is extracted from your site? I can help solve issues and optimize the feed.
Branding and Awareness
If you have a product or service that you would like to become a household name, then branding is key for that to happen. Having a well known name is powerful because of how we tend to attach a name with a feeling or opinion. Branding also creates loyal fans that will defend the product because of how they feel about it. Before people do that, they need to know your business and what you do. Campaigns can be set up for this purpose.
Some campaign objectives require for people to know that something is going to happen on a specific date, like an event. For example a benefit walk or a community event in a park. Awareness campaigns can also target people locally. For example: letting people know that happy hour is not just on Thursdays, but everyday between 5 and 7.