Search advertising, also known as paid search or ‘PPC’ ads, is an extremely effective way to drive traffic to your site. Using search ads, you can almost instantly bring potential customers to your site. Not only is this one of the fastest options available, but it is also one of the most effective. Search advertising allows you to target extremely specific search phrases, ensuring that everyone who sees your ads is looking for the products or services you offer.
We have been helping our customers effectively harness the power of search advertising for years, and we’ll be happy to put that experience to work for you as well.
Our Search Advertising Strategy
If you’re looking to add search advertising to your marketing strategy, we’ll work with you to create a custom program to maximize effectiveness. Some of the things we will include in your marketing plan will include:
- Keyword Research – We’ll work with you to identify specific keywords to target to ensure you will experience the highest possible conversion rates.
- Geo and Demographic Targeting – When appropriate, we’ll target people based on their geographic location, or their demographic profile. This is extremely helpful for businesses with a specific customer type.
- Ongoing Optimization – One of the best things about our search advertising solutions is over time, the results will improve. We’ll monitor the effectiveness of different keywords, and replicate what works best, while dropping the keywords that aren’t converting.
- Custom Reporting – We’ll provide you with regular reports of the success of your search advertising. This will help you to see just how beneficial your investment really is, so you can make smart choices with your marketing dollars.
The Right Ads on the Right Devices
Over the past several years, the search advertising industry has changed dramatically. In the past, the only real option for ads was displaying them on traditional desktop computers. Today, ads are effectively used on tablets, smart phones and, of course, computers. Our search advertising experts will set up your marketing campaign to ensure the right ads are being displayed on the right types of devices. This helps to increase conversion rates, and get you the results you’re looking for.
Keeping Up with the Rapidly Changing Search Advertising Industry
One of the things that has allowed us to become and industry leader in search advertising is our commitment to keeping up with the latest changes. Search advertising is constantly changing and adapting to the latest trends and technologies. We work hard to keep up to date on these changes, and constantly adjust your campaign to ensure it remains effective.