Search Advertising, also known as Paid Search or Pay Per Click (PPC) Ads, is an extremely effective way to drive traffic to your site. Using search ads, you can instantly bring potential customers to your site. Not only is this one of the fastest advertising options available, it is also one of the most effective. Search advertising allows you to target extremely specific search phrases, ensuring that consumers who see your ads are looking for the products or services you offer.
Our Search Advertising Strategy
If you’re looking to add search advertising to your marketing strategy, our InWurx team will work with you to create a custom program to maximize effectiveness. Following are some of the elements we will include in your plan:
- Keyword Research – We’ll work with you to identify specific keywords to target, ensuring you experience the highest possible conversion rates.
- Geo and Demographic Targeting – When appropriate, we’ll target consumers based on their geographic location or demographic profile. This is extremely helpful for businesses with a specific customer type.
- Ongoing Optimization – One of the best things about our search advertising solutions is, over time, the results will improve. We’ll monitor the effectiveness of different keywords and replicate what works best, dropping the keywords that aren’t converting.
- Custom Reporting – We’ll provide you with regular reports of the success of your search advertising. This will help you to see how beneficial your investment really is so you can make smart choices with your marketing dollars.
The Right Ads On The Right Devices
The search advertising industry has changed dramatically over the past several years. Previously, the only viable option for ads was displaying them on traditional desktop computers. Today, ads are effectively used on tablets, smartphones and, of course, computers. If not optimized correctly though, a poorly created ad, that doesn’t function optimally on a smartphone or tablet can lose you business in an instant. Our InWurx team will set up your marketing campaign to ensure the right ads are being displayed on the right types of devices, increasing conversion rates and getting you the results you need.
Keeping Up With The Rapidly Changing Search Advertising Industry
Search advertising is constantly changing and adapting to the latest trends and technologies. At InWurx, we are committed to staying on top of industry advancements. We are constantly readjusting our approach to ensure our clients are receiving the highest quality of service, with the most up to date technologies and strategies in the industry today. Your business’s success is our success.