If your business sells physical products, then product listing ads are an excellent marketing option for you. Product Listing Ads (PLA) are an innovative e-commerce solution which helps to increase product recognition and sales by displaying a detailed, online advertisement (with image), visually and informatively encouraging potential buyers to click through.
InWurx PLA services help target potential buyers who are actively looking for products like yours. Buyers can make better-informed decisions prior to clicking on a product since the buyer already knows key information like details, look, and cost. This ‘informed click’ positions them further down your sales funnel and therefore far more likely to convert.
When you use InWurx PLA we will help to create and build maximum exposure for your products to people who are most likely to buy.
A well-managed PLA campaign will:
- Build Brand Recognition
- Increase Sales
- Expose products to wider Reach
- Enhance Visibility
- Complement other advertising efforts
Managing Your Marketing Costs
An additional benefit our InWurx team will deliver when using our PLA is our proven ability to manage overall costs for this type of marketing. We use advanced targeting techniques, developed over time, to keep your bids low. This technique manages each of your products individually, so you never pay more than necessary for each advertisement. Our experience has proven this to be the most effective way to maximize your ROI.
We’ll keep costs low, improve conversion rates, and give you optimal results, reaching your business goals.