Advertising on social networks presents a vast array of big opportunities, as well as some unique challenges. Social media allows you to advertise to people based on highly specific criteria, which means they are very likely to be interested in what you’re selling. When done properly, it is possible to get great results at a cost that is actually lower than most other types of digital advertising.
Our InWurx team has industry-leading knowledge and experience creating quality social advertising campaigns on all major social sites. Whether you’re looking to run a focused campaign, or you want to try to reach as wide an audience as possible, we’ll help set it up and optimize it for you.
Where to Advertise
Different types of businesses perform best on different social networks. When starting a social advertising campaign, our team will help direct you exactly to where you should be marketing. The most popular social networks for advertising include:
- Facebook – Facebook is by far the largest and most used social network today. In addition, they have a well-established advertising program which allows you to target people based on what they ‘Like’, as well as a wide range of personal information. This is one of the most effective social advertising options available.
- Twitter – Twitter has been rapidly growing its advertising program for quite some time, with a lot of success. When done properly, advertising on Twitter can be very beneficial, especially for building up followers and quickly getting in touch with potential customers.
- Pinterest – Pinterest has some of the highest user engagement of all social media platforms. With pins that essentially last forever, your ads can continue to convert even after a campaign has ended. This pay-for-placement platform allows brands to reach over 200 million users monthly. Utilizing a number of techniques, Pinterest is becoming a very lucrative and cost-effective platform for social advertising.
- LinkedIn – For some businesses, LinkedIn is the perfect place to advertise. This professional network is ideal for many companies as it offers high flexibility in how your content is created and viewed. With user data that can be very specific, you can target an audience in a variety of methods that aren’t available on other social platforms making it a great tool to add to your overall social ad strategy.
Along with these heavy hitters, there are many other social networks that can be considered and can be just as effective. Our InWurx team will provide all the different options available and let you know which ones will be most effective for your business’s success.