Display Advertising is a powerful way to get your brand up front and in the eyes of a large audience. It can familiarize people with your business, build brand awareness and boost your online presence. With a broad range of ad types and strategies, along with the analysis to target your exact audience, Display Advertising makes increasing the purchase intention of buyers much more effective.
But, it can be a very costly medium if not appropriately managed. Clearly defining your objective is key to the success of the campaign and will safeguard against putting too much pressure on your marketing budget. Our talented and results-driven InWurx team will help ensure objectives are defined precisely and tasks prioritized accordingly. Whether it’s branding, lead generation, e-commerce or direct response, once the goals are identified we will work with you to build an effective campaign focusing on possible strategies such as Location-based, Demographic-based or Retargeting.
Typically, Display Advertising is at the top of the funnel, whatever the objective is. When your ad appears on websites, potential purchasers aren’t necessarily searching for your product or service specifically. They may be looking for an answer to a question they have or a similar product or service, which is the reason they navigated to the originating website. Your ad will appear on that page and the purchaser will perhaps click on the ad and visit your site. Therefore, the ad needs to be relevant and impactful, the landing page consistent, clean and direct to ensure the quality of the visit. Gaining this type of exposure to purchasers who may not have ever been aware of your site is key to long term growth. The visitor may not convert immediately, but will possibly at a later date. If done right, Display Advertising can be a very powerful tool in your overall marketing strategy.