The Bing Ads Blog has a new and improved streamlined look that allows for faster, easier navigation and a direct route to find what applies directly to you, the reader. This update is content-driven and focuses on site navigation to make browsing the blog easier and more efficient.
A simplification of the main categories lets users spend more time reading content that applies to them and less time searching through sub-categories. Categories include:
“Newest” – Lists the most recent posts in chronological order.
“Product News” – Displays any new developments or updates.
“Tips” – Will show all content intended to help get the most out of Bing Ads.
“Insights” – Leads to postings that foster understanding of industry trends that might help you get the most out of seasonal opportunities.
Along with the tightening up of the main categories, the blog has also streamlined the use of tags specific to topics of interest. While reading through any topic, simply click on the tag provided to see any other material that covers that topic. These new and improved tags put all the pertinent information at your fingertips.
Making life easier on the go, the Bing Ads Blog has been optimized for mobile access. Gone are the days of choosing between crazy formatting or waiting for access to a more traditional screen, now everything can be accessed by any mobile device.
Rather than deciding if a post is relevant to your needs with only a sentence or two of description, you can now read a bulkier intro to better indicate whether the information suits your purposes. Beyond that, Bing Ads Blog is introducing an “Author’s Box” at the foot of any post. These boxes include information about the author, with photos and even Twitter handles.
With a revamped scrollbar and linked, at-your-fingertips access to blogs from any number of international regions, the navigation of the newly-renovated Bing Ads Blog has never been better. Browsing is made easy with a miniature main navigation bar that appears once you’ve scrolled too far down to see the original. No more begrudgingly scrolling back to the top of the page to click further and explore.
The overhauled site is user-friendly, aesthetically pleasing and overall simplified.
With a site that’s geared toward the reader, it fits that staying connected to the Bing Ads Blog has never been easier. Subscribe to the Blog Digest email list to receive a weekly message that outlines everything published that week. Stay up to date and informed, and even reach out on Twitter if you have something to say.