As you may remember from several weeks ago, Bing Search has recently launched the feature that will allow your ads campaign to target close variants along with your exact match keywords. This was reported HERE on this website. It seems that the launch was a success, and most customers are quite happy with the services. In fact, Bing has just announced that beginning the week of December 8th, this feature will begin rolling out to customers from the UK and Ireland.
The feature is set up to help increase the number of searches that are used in each campaign. It also helps advertisers to be able to more quickly create their campaigns so that you don’t have to type in every variant of every keyword or phrase that you are typing.
The fact that Bing is beginning to roll this feature out to a wider audience is a good sign that it is being well received. We can likely expect that it will continue to roll out to more countries in the coming months.