As anyone who uses Google Analytics knows, one of the ways to get the most out of the platform as possible is to export the data into a spreadsheet. This allows you to manipulate it as needed, and easily combine it with data from other sources. In the past, however, it was a largely manual task to get the data you wanted from Analytics to a spreadsheet. Google has just announced that they are making this entire process much simpler, using add-ons for Google Sheets.
Google Sheets is the free online spreadsheet program that allows you to create, edit, share and use spreadsheets no matter where you go. The data is all stored in the cloud, which makes it extremely convenient.
With the new add-ons, you can automate many common tasks that are done in Google Analytics, which for many people will make the process of analyzing their data much faster and easier. You can see an image of one type of data that you can use from the add-on here:
The new add-on was designed to be easy to use, yet still powerful enough to provide all the Analytics data that you need. In addition to the official add-ons, Google is allowing third party add-ons to be created and integrated as needed. This has opened up the possibility of some very convenient solutions to common problems that advertisers and marketers have faced in the problem. Whether you have your own add-on coded, or you use one of the growing number that area already available, this is a great way to get more out of Analytics than ever before.
Whether you are using Analytics every day to look at the data for your company, or it is just something that you peak at once in a while to see how things are going, this is a great way to improve your overall use of this powerful program.