Do you need help with search engine optimization (SEO) for your company? It can be a daunting project, but it is also very important. One question leads to another and another until the huge snowball of questions bury you.
This is why many companies choose to hire a professional to handle the SEO for them. Professionals not only have the experience needed to get the job done right, but they also spend the time to keep up on the latest trends to avoid problems in the future.
The problem, however, is figuring out who you want to hire. There are a lot of questionable SEO ‘professionals’ out there, so you need to know how to avoid them. This is the topic of a recent article from BingAds. They wanted to help anyone who is looking to hire an SEO pro to get it right the first time.
When reviewing SEO companies, there are all different types of questions you should be asking before you sign any paperwork. There are categories of questions that Bing suggests you ask.
- Technical Aptitude
- Cross Group Collaboration
- Business Aptitude
- Drive for Results
In Bing’s post they list a number of important questions that you should refer to when choosing an SEO provider. For example:
- Tell me about a time when you’ve had to convince strong-willed people to do things your way in the face of tough opposition?
Part of SEO is building relationships and selling the need for the investment in the work. Poor examples here or folding in this regard can bring your program to a halt.
- Ask for specific examples of verticals and for their results achieved — the candidate need not be bashful about sharing their past efforts & successes. Ideally, their past work will align with your own business’s focus.
If you want to see all the questions, you can visit the Bing post to see the entire list.
Another key to finding the right match for your company is to ask for examples of their work. Make sure they are willing to offer contacts. If they are unwilling to share, it ought to be a red flag and you should reconsider.
The most valuable component of your search is to ask for references. Make sure you follow through and check them. A good question to ask the references is if they would hire the person again.
Hiring an SEO company doesn’t have to be difficult, but it is very important that you get it right, and that is what the recent BingAds article will help you do.