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Social Media Marketing Intro

December 15, 2020 By Fabio Cuffaro

What Is Social Media Marketing? Social media marketing uses social media platforms to market products and services. In the digital age, the most effective marketers … [Read more...]

Filed Under: Social Media Marketing

Intro to Google Analytics for New Marketers

December 8, 2020 By Fabio Cuffaro

What Is Google Analytics? Google Analytics is a freemium web analytics service provided by Google as part of its Marketing Platform. Essentially, it lets businesses … [Read more...]

Filed Under: Google Analytics

Why Is Content Marketing Important?

December 1, 2020 By Fabio Cuffaro

The Importance of Content Marketing Content marketing is central to modern business. Years ago, content marketing was seen as one advertising option among many. Now, … [Read more...]

Filed Under: Content Marketing

Website Traffic Sources Explained

October 17, 2019 By Heather Kelly

Website Traffic is something anyone with a website knows about.   But with all the different types of traffic sources and how they may affect your overall … [Read more...]

Filed Under: AdWords, Bing Ads, Content Marketing, Display Advertising, Facebook, Google Analytics, Keywords, PPC, Social Advertising

Understanding Your Website Data – Part 1 of Many

October 10, 2019 By Heather Kelly

With more than 200 metrics, from acquisition to conversion, knowing what data you should be looking at for your website and what metrics you should be tracking, not to … [Read more...]

Filed Under: Google Analytics

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