Business-to-business (or B2B) marketing is set apart from business-to-consumer (B2C) commerce by its own best practices. B2B marketing refers to the practice of … [Read more...]
Business Guide to Starting PPC Marketing
Successful pay-per-click (PPC) management has become part of the modern toolkit for successful businesses. PPC marketing is an online marketing strategy that helps … [Read more...]
Social Media Marketing Intro
What Is Social Media Marketing? Social media marketing uses social media platforms to market products and services. In the digital age, the most effective marketers … [Read more...]
Intro to Google Analytics for New Marketers
What Is Google Analytics? Google Analytics is a freemium web analytics service provided by Google as part of its Marketing Platform. Essentially, it lets businesses … [Read more...]
Why Is Content Marketing Important?
The Importance of Content Marketing Content marketing is central to modern business. Years ago, content marketing was seen as one advertising option among many. Now, … [Read more...]
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