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Lead Generation: Tips For Making Your Efforts Count

August 22, 2019 By Heather Kelly

Lead Generation is one of, if not the top, element in any businesses overall marketing strategy.  Yet very few marketers will say that their lead generation efforts … [Read more...]

Filed Under: Lead Generation

Content Calendar: Don’t Just Pencil In the Idea!

August 15, 2019 By Heather Kelly

If your business has a large, or even moderate, presence in social media marketing or content marketing, a content calendar is a must.  Content can become baffling if … [Read more...]

Filed Under: Content Marketing, Facebook, Omni-Channel, Social Advertising

Facebook Relevance Score: Out with The Old – In with The New

August 8, 2019 By Heather Kelly

Back in April 2019, Facebook made some changes to the way they reported ad relevance in a move to offer greater clarity to advertisers and make optimization of ads … [Read more...]

Filed Under: Facebook, Social Advertising

Building Through Social Advertising: Should You Jump-In with Both Feet?

August 1, 2019 By Heather Kelly

‘If you build it, they will come’ holds a lot of meaning in the world of social media marketing.  Smart advertisers know that they need to go where the people … [Read more...]

Filed Under: AdWords, Content Marketing, Facebook, PPC, Social Advertising

Creative Content Rules! The Pros and Pitfalls and How to Make It Work For You!

July 25, 2019 By Heather Kelly

Marketing has evolved in many ways over the years.  No longer are the days of mass mail outs and generically worded radio spots in an attempt to make a sale.  The … [Read more...]

Filed Under: Content Marketing

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