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Keywords: An Introduction

September 19, 2019 By Heather Kelly

Keywords are everywhere in digital marketing.  You could, in fact, say that they are the foundation on which online success is built.  No keywords, lack of … [Read more...]

Filed Under: Keywords

Simple Tips for Creating Better Display Ads

September 14, 2019 By Heather Kelly

Are your Display Ads working out for you?  Are you finding they are getting blocked or just simply ignored?  You’re not alone.  Going that extra mile now … [Read more...]

Filed Under: Display Advertising

What Is a Value Proposition?

September 5, 2019 By Fabio Cuffaro

Value Propositions are the value that companies promise to bring to customers who buy their products or services. When you make a value proposition, you introduce your … [Read more...]

Filed Under: Value Proposition

4 Ways You’re Hindering Your Google Ad Progress

August 29, 2019 By Heather Kelly

It's written about a lot and searched for even more (approx 2.7 million times a month according to Google) and generally when something gets written about over and over, … [Read more...]

Filed Under: AdWords

Lead Generation: Tips For Making Your Efforts Count

August 22, 2019 By Heather Kelly

Lead Generation is one of, if not the top, element in any businesses overall marketing strategy.  Yet very few marketers will say that their lead generation efforts … [Read more...]

Filed Under: Lead Generation

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